![]() ![]() This section also helps students to keep track of and apply what they’ve learned in the chapter. Facilitate critical thinking and discussion with 16 new Video Cases containing brief, end-of-chapter summaries and discussion questions. ![]() Real Marketing highlights provide fresh insights into real marketing practices from all-stars like Emirates,Nestlé, Samsung, Apple,Zara, Lenovo, Philips, Ferrero,Uber, GE, and Mountain Dew. ![]() Each chapter-opening vignette and Real Marketing highlight is either new or has been updated to provide fresh and relevant insight.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |