The product placement was the bands managers idea: she thought that the bands name and the album title "Sign In Please" presented a natural opportunity for a promotional deal with a pen-and-pencil company. The cyborg hand at the steering wheel turns out to be the robot from the start of the video, and the final shot reveals the robots head as the door closes. Lead vocalist Steve Plunkett throws the pencil to one of the female fans before leaving. The video ends with Autograph boarding a limousine resembling a DMC DeLorean by its gull wing doors. The band is then seen performing the song to a crowd. Drummer Keni Richards writes an X, which sets off an error alarm Keni then erases it and proceeds to put the pencil in his hair. Using the pencil, the band members provide their signatures next to their names listed along with their respective musical instruments on a paper during which the pencils name is prominently featured. In a blatant instance of product placement, a ray of light reveals a PaperMate Sharpwriter mechanical pencil, which had been released earlier that year. A RoboCop-like figure points, saying "sign in please", a direct reference to the album on which the song appears. Set in a 1980s technological future, the video opens with the band walking into a theater hall through an automated door. The songs music video gained significant airplay in the early days of MTV.
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